Engineering Growth...
Unlocking Revenue
I help founders and executives identify, optimize, and scale revenue using data-driven decisions, smarter systems, and AI-assisted marketing
25
Years Engineering
15+
Years Marketing
7-Step
XFACTOR Protocol
Over $100M Revenue Generated
The Marketing Unicorn You’ve Been Looking For…
I’ve Been Successfully Executing All of the Following Over the Past Decade
Copywriting & Storytelling
Marketing Strategy
AI Strategies
Webinars & VSLs
Conversion Optimization
Newsletters & Email Marketing
A POWERFUL COMBINATION
Where Engineering Precision Meets Revenue Strategy
With 25 years in aerospace and defense engineering, combined with 15+ (overlapping) years in copywriting, digital marketing and revenue optimization, the Chief XRO approach merges analytical rigor with growth strategy.
This engineering mindset differentiates me from traditional CMOs and consultants. I don't guess… I diagnose, measure, optimize, and scale with precision.
The result? A systematic approach to finding and capturing the hidden revenue opportunities most businesses overlook.
PROPIETARY FRAMEWORK
The XFACTOR Protocol
A data-driven, systematic, 7-step framework for uncovering and scaling hidden revenue opportunities
HOW WE CAN WORK TOGETHER
Three Engagement Tiers
Choose the Level That Best Fits Your Current Revenue Optimization Needs
Tier I
Insight & Intelligence
Strategic insights and thought leadership to inform your revenue decisions.
Weekly newsletter insights
Revenue optimization tips
Industry trend analysis
AI marketing updates
Tier II
Diagnostics & Strategy
Deep assessment, audits, and strategic roadmap creation. Live or virtual options.
XRO Protocol Assessment
Revenue Opportunities
Custom Revenue Roadmap
Priority Action Plan
Tier III
Leadership & Implementation
Fractional Chief XRO oversight , leadership, and hands-on execution to help you grow revenue.
Fractional Chief XRO
Ongoing Execution Support
Team Training & Mentorship
Periodic Strategy Reviews
My Goal For You…
Stop the Random
Acts of Marketing
Most companies engage in scattered tactics with no overarching strategy. The Chief XRO philosophy reframes revenue as a system that can be engineered, optimized, and scaled.
TRUSTED EXPERIENCE
Expertise Across Multiple Strategies & Sectors
Business Opportunity, Financial Publishing, Capital Raising, Investor Relations, B2B, SaaS
Over the past decade, I’ve been trained by some of the best digital marketers on the planet, leveraging the right strategies, at the right time, for the right clients.
Direct Response Copywriting from Some of the Biggest Names in the Industry Including Agora, Anik Singal, Marisa Murgatroyd, Darren Hardy and More
Jeff Walker’s Product Launch Formula
Ryan Levesque’s ASK Method for Quiz & Assessment Funnels
Stu McLaren’s Membership Strategies
Oren Klaff’s Investor Pitch Strategies
Anik Singal & Jason Fladlien’s Webinar Strategies
And Many More…
Recent Insights
STAY INFORMED
XRO Insights Newsletter
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